Why Open a Mall Cart or Kiosk

A lot of people see the carts or kiosks in their local mall, but have no idea just how profitable they can be.

Here are three reasons why opening a mall cart or kiosk business can be such an attractive venture:

1) Customers Ready to Buy

First, with a mall cart or kiosk business, you get to tap into the shopping mall existing mall traffic. These shoppers come to the mall prepared to buy, often with their credit cards in one hand and shopping lists in the other.

With a mall cart or kiosk, you get to be out in the middle of the mall and get ‘first crack’ at all these ‘hungry’ customers! 

By targetting buyers that are ‘prepped’ and ready to buy, you can make a large amount of sales – and profit – in relatively short period of time!

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2) Low Start-Up Costs

The upfront costs are associated with starting a mall cart or kiosk business are extremely low.

With a mall cart or kiosk, you can often be up and running for a fraction of what it would cost to start a more traditional business. There are no high-priced franchise fees. No long-term leases. No exorbitant advertising costs.

The low start-up costs involved with opening a mall cart or kiosk business allow just about anyone to open and run their own profitable business.

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3) Quick Return of Profits

One of the best aspects of running a mall cart or kiosk is that you get a relative quick return on your up-front ‘investment’.

Have you ever heard the maxim that you should expect to wait two years or more for a new business to show a profit?

It doesn’t usually take that long mall cart or kiosk! With a mall cart or kiosk business, it is not unusual for you to get your start-up funds back – and put a large profit in your pockets – within the first couple of months.

To get more details on starting your own profitable mall cart or kiosk, register for my f-r-e-e 7-day, mini ecourse:

How to Start Your Own Mall Cart or Kiosk Business

Brady Flower

Facts Tell, Stories Sell

In my last update, I emphasized the importance on your cart of suggesting potential uses of your products to your customers.

Although it may be very obvious to you how someone might use your products, it’s not always as obvious to prospective customers.

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One way to share the potential uses or your product is to simply list them off.

It does this….
It does that…
And so on…

It’s certainly one approach.

However, this approach can come off sounding extremely ’salesy’.

Remember the old slicer/dicers sold on TV?

‘It slices, it dices, it makes MOUNDS of julienne fries….’

Very ’salesy.’

People have a tendency to resist any obvious efforts to sell to them.

One of the most effective ways to sell is to tell STORIES about how people use your product. When you tell a story, your customer identifies with the characters in the story and forgets about the buying decision.

And the stories will suggest uses for your products that customers wouldn’t think of by themselves.

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For example…one holiday season, I sold an add-on item on my heat pack cart called Earz. These Earz kept your ears warm. They were like ear muffs without the straps.

Because they were an add-on item, we didn’t show them to everyone. But here in frigid Minnesota it was good add-on item.

This particular week, one of my college student salespeople started selling these Earz like gangbusters. He was selling as many as the rest of my staff combined.

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Finally I asked him what he was doing.

He told me he was used the same 30-second quick script everyone else was using. But before asking the customer to buy, he added a quick story. After the mini-script, he would continue on…

‘For example, I just pop these on my ears in the morning on my way to class so that I can keep my ears warm… without messing up my hair.’

‘That way when I get to class, my hair’s in place, and I still look pretty for the girls!’

And then gave a sly smile….

I burst out laughing.

And so did most of his customers.

Instead of feeling the pressure as to whether to buy, they were disarmed by his charming story. The story painted a picture of how he used the product. And made it easier for customers to substitute their own use, in place of Brian’s.

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The potential for using stories in your sales presentation is unlimited.

However, you don’t need to tell a ton of stories. Just one or two to get people to loosen up, and think about how they can use the product.

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Simple suggestion, rather than simply listing the potential uses of your product, tell stories that illustrates the potential uses. These stories will help customers relax, and help them more easily picture themselves using your product.

And they’ll be more likely to buy. Which is the real benefit for you.