Sharpen Your Managers Eyes to the Ways of Making Money

February 26, 2007

In his book, ‘How to Be Rich’, famous millionaire J. Paul Getty tells the story of how he once hired a man named George Miller to superintend operations at some of the oil operations outside of Los Angeles, California.

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George Miller was an honest, hard-working individual who knew the oil business. 

His salary was commensurate with the responsibilities he was given. And Miller seemed satisfied with both his job and the pay he received.

However, whenever Getty visited the properties and inspected his drilling sites and producing rigs, he invariably noted things he felt were being done in wrong or inefficient ways.

There were too many people on payroll. Not adequate controls over costs. Certain types of work were being done too slowly; others were performed too rapidly and without proper care. Some equipment items were being overstocked while there were shortages on others.

As for George Miller himself, J. Paul Getty felt he was spending too much time doing administrative work in the LA office, and not enough time out in the field. 

Thus, he wasn’t able to exercise the necessary degree of direct supervision over the operations that were under his responsibility. All these things served to keep costs high, to slow down production, and hold down profits.

But J. Paul Getty liked George Miller and felt certain he possessed all the qualifications of a top-notched superintendent.  After some weeks, Getty had a man-to-man talk with him.

He informed George bluntly that he thought there was considerable room for improvement in the manner in which he was handling the job.

‘It’s funny, but I need only to spend an hour on one of the sites and I spot several other things we could do better or cheaper, and increase production and profits,’ J. Paul Getty told him. ‘ Frankly I can’t understand why you don’t see them too.’

‘But you OWN the properties,’ the superintendent declared. ‘You have a direct personal interest in everything that happens on or to them. That’s enough to sharpen anyone’s eyes to the ways of saving – thereby making – more money.’

J. Paul Getty never thought about it in quite that way before.

He mulled over what George said for a several days, and decided to try an experiment. He had another talk with George.

‘Look, George.  Suppose I farm the properties out to you.’ he suggested. ‘Instead of the paying you a salary, I’ll give you a percent of the profits.  The more efficient our operations, the bigger those profits will be — and the more money you’ll make.’

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Miller gave the proposition some thought and then accepted the offer enthusiastically. The change was immediate – and according to J. Paul Getty – a little short of miraculous.

No longer merely a salaried employee, the superintendent became keenly concerned with cutting costs, boosting production and increasing the profits in which he was now to share.

Miller looked at the operations in a completely different light – instantly recognizing – and correcting – faults which he had before missed.

Where before he’d spent two and sometimes three days each week in the Los Angeles office, now he made only brief shows there once or twice a month. He chafed impatiently until he could return to the drilling sites.

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J. Paul Getty checked out the properties again 60 days after George took over under the new deal. He could find nothing wrong. He noted little if anything he could have done better himself. 

In a very short time BOTH Miller and J. Paul Getty were making far more money than they had before they starting working on a profit-sharing basis.

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The lesson that J. Paul Getty learned is valuable for any cart and kiosk owner. Pay your managers based upon their performance and the performance of the business.
 
It sharpens their eyes to the ways of saving and making money. They work harder. They perform better. Often both you AND they make more money.

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Best,

Brady Flower

P.S. For more tips on how to run a successful mall cart or kiosk, subscribe to the Specialty Retail Report:

http://www.kioskexpert.com/srr.htm 


Why Mall Rents are Artificially Low

February 12, 2007

Did you know that the typical mall receives anywhere between 500 and 5000 inquiry calls per year from folks inquiring about opening a cart or kiosk?

That’s about 2.5 million calls across the industry.

That’s a lot of people calling to inquire about a cart or kioskbusiness. And certainly enough people to fill any mall in the country.

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Now… many of the people calling don’t have a clue how much they can actually make with a little cart or kiosk. I had no idea at first.

The prospect of paying $10K for two months in the middle of the mall seemed ludicrous. And outrageous. But a supplier showed me how I could sell $100K worth of heat packs in only two months during the holidays. And generate a profit of over $30K.

From a little cart space in the mall.

All of a sudden, $10K for rent didn’t sound quite so bad for access to that opportunity…

Because a lot of the people that call don’t know how much they can make from a cart… when they hear how much it costs to rent space, they politely hang up, never to be heard from again. 

Now keep in mind, they’re looking for a way to make money. They want their own business.  Many just don’t know quite how to do it.

As marketer Jay Abraham puts it, most people are ‘… silently begging to be led.’

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Now, if the malls ever really caught on to this… they’d take EACH of their 500 or 1000 or 5000 prospects by the hand. And they’d walk each and every prospect through step-by-step how to make money from a cart or kiosk.

You know what would happen?

Demand for cart spaces would skyrocket. Cart spaces would be full. And rents will go up. Sooner or later the mall developers will figure this out. But until they do, here’s my suggestion:

Strike while the iron is hot.  Hoist your sale while the wind is fair. Make hay while the sun shines! Take advantage of opportunity now, while it presents itself!

There are LOTS of opportunities to make money from a cart or kiosk in the mall.

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Are you making hay while the sun shines? If not, register for my product profile email sublist:

http://www.kioskexpert.com/cmd.asp?ad=282570

Each week or so I profile suppliers like that one that helped me get started in business several years ago. These suppliers that offer concepts that are making people money. Right now.

Like this week. I am profiling a company whose 30 company-owned locations generated between $30K and $42K in sales… per cart…  last month…  in January.

Now that’s making hay while the sun shines!

And they have 90+ distributors are doing same or similar numbers each and every month. The good news for you and I is that there are still 900 locations available for someone who’s looking. 

They’re ready, willing and able to help you get started.

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Find out more about this opportunity and others like it by registering for my product profile list. Register for f-r-e-e at:

http://www.kioskexpert.com/cmd.asp?ad=282570

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Don’t wait. Strike now… while the iron’s hot.  While the wind is fair. And while the sun shines!

Brady Flower

P.S. You can also find profitable mall cart and kiosk opportunities in the Specialty Retail Report magazine. It’s where the suppliers advertise.  And it’s where you can find them. Click here to subscribe:

http://www.kioskexpert.com/srr.htm